As a family, the Activist team, built a company that works prolifically with natural resources, not only natural resources but ones with an origin from their native country of New Zealand; which is their larger playground and one which they have a deeper understanding with. The ability to build a brand with limited industrial impact was something that was very important to them. In essence they are simply letting Mother Nature, the seasonal cycles, symbiotic relationships, and microclimates, cultivate the basis of their products. It is their role to present these to the world in their highest and unadulterated form with as little human interference and corporate shortcomings as possible.