WATER, IRON OXIDES (CI77499), ACRYLATES COPOLYMER, HYDROGENATED COCO-GLYCERIDES, COPERNICIA CERIFERA (CARAUBA) WAX, BUTYLENE GLYCOL, CETEARYL ALCOHOL, GLYCERYL STEARATE, HYDROGENATED POLYISOBUTENE, HYDROGENATED RAPESEED OIL, RHUS SUCCEDANEA FRUIT WAX, ALCOHOL, TROMETHAMINE, PALMITIC ACID, PEG-100 STEARATE, STEARIC ACID, PHENOXYETHANOL, POLYSORBATE 60, SORBITAN STEARATE, SORBITAN SESQUIOLEATE, ETHYLHEXYLGLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, DIMETHICONE, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, DISODIUM EDTA, TOCOPHERYL ACETATE. MAY CONTAIN [+/-]: IRON OXIDES (CI 77499, 77492, 77491), TITANIUM DIOXIDE (CI 77891).
A FRANK DECONSTRUCTION OF OUR FORMULATION:
WATER - Mixed with thickeners in formula to create creamy base and thin consistency.
IRON OXIDES (CI77499) - Black pigment derived from minerals, used to colour the lashes.
ACRYLATES COPOLYMER - A film former used to help curl and lift the lash, and prevent the product from flaking off of the lash.
HYDROGENATED COCO-GLYCERIDES - A coconut-derived fat that is used as a consistency regulator and conditioning agent.
COPERNICIA CERIFERA (CARNAUBA) WAX - A vegetable wax used to stabilize and keep the formula from feeling sticky, and provide a slight glossy finish.
BUTYLENE GLYCOL - A solvent that helps the formula maintain its consistency, helping ingredients that could become gritty or clumpy stay dissolved. Adds moisture and conditions hair.
CETEARYL ALCOHOL - A waxy substance, made from non-animal derived fatty alcohols, used as an emulsifier to keep water and oil from separating, maintaining consistency & helping application.
GLYCERYL STEARATE - A fatty acid derived from vegetable oil, with a wax-like substance used to balance & sustain hair's moisture levels, reduce clumping and ensure smooth application.
HYDROGENATED POLYISOBUTENE - A synthetic mineral & silicone oil replacement, used to prevent moisture loss, improve texture of formula and increase wear.
HYDROGENATED RAPESEED OIL - A non-fragrant oil that provides emollient properties to the hair, and is a rich source of omega-3 and omega-6 fatty acids.
RHUS SUCCEDANEA FRUIT WAX - A soft wax that is used as a binder, to incorporate pigment and control the viscosity in the formula.
ALCOHOL - Used as a preservative and to help forumla dry quickly.
TROMETHAMINE - A synthetic ingredient used to stabilize the formula.
PALMITIC ACID - A fatty acid used as a surfactant emulsifying agent that ensures oils, waxes and water mix evenly throughout the formula.
PEG-100 STEARATE - An emulsifier that helps mix oil and water to produce smooth, stable texture.
STEARIC ACID - Improves the stability of the formula.
PHENOXYETHANOL - A preservative to limit bacterial growth.
POLYSORBATE 60 - A synthetic used as a surfactant and improve the texture of the formula.
SORBITAN STEARATE - A vegetable-derived emulsifier that helps the water to mix with oils
SORBITAN SESQUIOLEATE - An emulsifier that helps pigment to disperse evenly throughout formula.
ETHYLHEXYLGLYCERIN - A glycerine derived natural preservative.
SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL - Used to create volume and help applicator glide over lashes, preventing clumps and enhancing shine.
PERSEA GRATISSIMA (AVOCADO) OIL - A pressed oil from avocado, full of vitamins A, D and E.
DIMETHICONE - A type of silicone which is used to help repel water & increase wear time
HYDROXYETHYLCELLULOSE - Used as a thickening agent, to improve the texture of the formula.
SODIUM DEHYDROACETATE - A preservative that prevents bacteria growth.
DISODIUM EDTA - A binding agent, that helps preserve stable formula.
TOCOPHERYL ACETATE - A fat-soluble vitamin derived from vegetable oil, that help condition lashes.
